Bonded Lightning Protection (“Bonded Lightning”) today announced completion of the first significant rebrand in more than 40 years. With origins dating back to 1892, Bonded Lightning was founded in Florida in 1973. The recently completed rebrand encompasses an updated logo, the defining tagline: Protecting People, Property & Assets and the new corporate website bondedlightning.com.
The rebrand included a messaging audit and alignment. Bonded Lightning President Patrick Dillon commented, “The rebrand crystalized our need to shift to messaging that focuses on the benefits of lightning and surge protection.” He continued, “Strip it down to the essence and our work protects lives, property and assets….